Defining the Pillars of Success - an interview with Tom Braham of Braham, Inc.

In this episode of the Architect’s Possibility Podcast, host David Bradley interviews Tom Braham, FAIA, who recently launched his consultancy, Braham Inc. The conversation begins with a warm exchange, highlighting their long-standing professional relationship, including shared experiences on the AIA Illinois board and Bradley’s coaching impact on Braham’s career. Braham shares his lifelong passion for architecture, reflecting on his journey through various prestigious firms, such as Hollabird & Root, Perkins and Will, and Gensler. He emphasizes the importance of making intentional career choices, noting how each role broadened his expertise in management and large-scale project leadership.

Braham discusses his nearly 18 years at Gensler, where he gained valuable insights into effectively running an architecture firm. He describes his transition from design-focused roles to firm management, which significantly influenced his current consultancy approach. With Braham Inc., he aims to help mid-sized architecture firms align their design quality with effective business practices, focusing on three core pillars: having a clear vision, understanding metrics, and fostering a people-centered culture, all built upon strong client relationships. He attributes his insights to both his professional experiences and lessons learned from his father, aiming to guide firms through challenges while maintaining their design focus and client engagement.

The conversation delves into the significance of a transparent, people-oriented culture within firms. Braham emphasizes that while metrics, culture, and people are all crucial, a strong culture is fundamental to success. He points out that many architects struggle with understanding financial metrics due to a lack of accounting training, which can lead to inefficiencies. Drawing from his experiences at Gensler, he advocates for transparency in financial performance, which fosters accountability and engagement among employees. The discussion also highlights the need for effective employee engagement strategies and tools like the Working Genius assessment to enhance team dynamics. Ultimately, Braham underscores the necessity of open communication and collaboration to create an environment where employees feel valued and engaged, crucial for the firm’s success.